VOICE: 40 million shoppers would like to talk to you. Can you hear them?

The question of AI-voice in commerce is not whether, but when.  

 The latest data shows that the answer to the when question is increasingly apparent.

 A few days ago Voicebot.ai (a proven source of AI-voice commentary and research) published the results of their January, 2019 quantitative survey of US voice assistant adoption and usage – on both smart speakers and smart phones.  You can find it here:  https://voicebot.ai/smart-speaker-consumer-adoption-report-2019/.

Put your ear to the ground:

 ·       66.4 million US adults now own smart speakers.  That’s more than 26 percent of the US adult population, and a year-on-year increase of 40.3 percent. 

·       70.2 percent of all US smartphone users – that’s roughly 153 million people – used a voice assistant in 2018.   It’s estimated that more than 30 million did so for first time.  Year-on-year growth: 23 percent.

 And listen to the growing sound of commerce:

 ·       In the smart speaker space, monthly shopping usage using AI-voice – in activities ranging from search to transaction – grew from 13.6 percent of owners to 19 percent overall.

o   28 percent of owners – a nice cohort of some 18.6 million highly digital, higher income Americans – searched for products via voice on a monthly basis.

o   26 percent of owners – a nice cohort of some 17.2 million highly digital, higher income Americans – used voice assistants on a monthly basis to find recipes or ask for cooking instructions. 

o   And, 15 percent of owners – a small, but leading-edge cohort of 10 million Americans – uses voice assistants on a monthly basis to make a purchase.

 In addition:  more than 30 percent of smart speaker owners would like to use their speakers to get answers from customer service departments – and another 30 percent are open to the idea.  That’s a why-can’t-we-get-the-answer-we-want-when-we-want-it cohort of about 40 million US consumers.    

 

From here, that sounds like a meaningful value opportunity for retailers and CPG’s.  

 Right now.

 AI-voice in commerce.   Can you hear it coming?

 Let’s talk.

 #voicebot.ai   #OpenVoice   #MITAuto-ID Center   #OpenVoiceNetwork   #ConversationalCommerce